Bisleri produces an action-packed campaign with Sunrisers Hyderabad
Mumbai, Maharashtra, India: Bisleri International is building on its largest-ever cricket season with a distinct, culture-led digital film in collaboration with Sunrisers Hyderabad (SRH). Bringing together cricketing talent and cinematic presence, the brand’s latest film features dynamic Ishan Kishan, Heinrich Klaasen, and Nitish Kumar Reddy alongside veteran South actor Jagapathi Babu.
With Sunrisers Hyderabad, Bisleri taps into dramatic storytelling with a film that feels intense, unpredictable, and rooted in regional flavour. Bringing together veteran actor Jagapathi Babu with Ishan Kishan, Heinrich Klaasen, and Nitish Kumar Reddy, the film builds a larger-than-life moment that takes an unexpected turn. With a distinct Hyderabadi flavour and performance-driven wit, the narrative plays on tension and surprise turning, what begins as a confrontation into a cleverly disarming reveal.
Commenting on the campaign, Tushar Malhotra, Director of Sales & Marketing, Bisleri International, said, “We are thrilled to team up with Sunrisers Hyderabad to keep hydration at the center of the season’s excitement. Through this cinematic digital reveal, we’ve leveraged Jagapathi Babu’s legendary intensity to spotlight our limited-edition SRH bottles, catching Ishan Kishan, Heinrich Klaasen, and Nitish Kumar Reddy off guard in a ‘dramatic’ face-off that is a well-timed hydration tip, a cheeky twist we are certain fans across the country will enjoy.”
Commenting on the collaboration, Mr. K. Shanmugam, CEO, Sunrisers Hyderabad, said, “At Sunrisers Hyderabad, we are always looking to create deeper fan connections beyond the game. This collaboration with Bisleri brings a unique cultural flavour to the campaign, and we believe it will resonate strongly with audiences.”
Expressing excitement on the collaboration, Mr. Jagapathi Babu said, “It was a wonderful experience collaborating with Bisleri and the Sunrisers Hyderabad team on this campaign. The concept cleverly balanced the importance of hydration with intensity and humour, making it highly engaging to perform. Working with such talented young players brought a refreshing energy to the film, and I believe audiences will truly connect with its simplicity and relatability.”
The campaign is conceptualised and executed by Bisleri’s in-house creative team.
As one of the largest sports associations, Bisleri partnered with five leading franchises, bringing together on-ground presence and digital storytelling to build stronger connections with fans and reinforce its leadership in hydration.
Link to the film: https://www.instagram.com/reel/DXMEaNrzoeM/?igsh=MTE3eXJmdTloZmxybA=
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