Truecaller and Route Mobile Announce Partnership to Strengthen Global Business Messaging
Bengaluru, Karnataka, India: Truecaller, the leading global communications platform, on Wednesday announced a strategic partnership with Route Mobile, a Proximus Global company and a leading provider of cloud communications and digital engagement solutions, to expand the reach of its Business Messaging platform. The collaboration aims to help enterprises connect more effectively with their customers through interactive & trusted messaging.
As part of the partnership, Route Mobile will enable access to Truecaller Business Messaging, empowering enterprises to deliver secure, reliable, and trusted communication at scale. Communication is at the core of every business, and this collaboration aims to make customer interactions more seamless, secure, and effective.
Priyam Bose, Global Head, GTM, Truecaller, said, “This partnership marks a significant step in expanding our global footprint by enabling more businesses to connect with their customers through trusted and highly contextual messaging. It will help drive broader platform adoption and create new strategic opportunities to better serve enterprise customers through Route Mobile’s extensive and well-established global network.”
Tushar Agnihotri, CEO, Route Mobile, said, “We are delighted to partner with Truecaller to bring advanced business messaging solutions to enterprises globally. By combining our robust CPaaS infrastructure with Truecaller’s extensive user reach and rich media messaging, we are enabling brands to communicate more effectively, build trusted interactions, and engage customers in a more meaningful way. This collaboration supports secure, reliable communication at scale, helping businesses strengthen customer engagement and improve campaign effectiveness.”
The partnership aims to enhance user engagement by enabling businesses to reach more than 500 million monthly active users globally on Truecaller with contextual, immersive, rich-media messages that seamlessly integrate images, documents, and videos.
The platform offers both one-way and two-way communication capabilities, with a broad range of functionalities, including verified business messaging, hyperlinks for actionability, smart-priority sticky notifications, and read receipts. These capabilities are designed to help businesses improve customer interactions and engagement.
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