Mumbai, Maharashtra, India
- Nu Republic is an Indian lifestyle wear-tech brand which specializes in head-turning wireless audio products & wearables
- Actors Farhan Akhtar and Shibani Akhtar endorse Nu Republic and are the faces of the brand.
Nu Republic, the trailblazing Indian lifestyle technology brand renowned for its disruptive “wear-tech” products, has dropped its exclusive behind the scenes video of its partnership with the dynamic duo, Farhan Akhtar and Shibani Akhtar.
Youtube Link: www.youtube.com/watch?v=5IlNMU5EHNo
Nu Republic is on a mission to challenge the monochromatic world of wear-tech, challenge the status quo and establish wear-tech as a fashion accessory, a form of self-expression.
Ujjwal Sarin, Founder, Nu Republic, expressed his excitement, stating, “Farhan Akhtar and Shibani Akhtar embody the ethos of Nu Republic through their multifaceted accomplishments. I’m excited that Nu Republic is raising the bar, with our collaboration with Farhan Akhtar & Shibani Akhtar. We’re not just dropping cool wear tech products; we’re establishing the #nucodeofcool.”
A Perfect Synergy: Speaking at the launch of the campaign, Farhan Akhtar said “I’m excited to partner with Nu Republic on its mission to firmly plant its flag at the intersection of music, style & technology. These wear-tech products are born to be stylish and Nu Republic’s refreshing approach to this industry is inspiring. Look forward as we establish the #nucodeofcool!”
Innovation and Style: “As the face of Nu Republic, I am immensely proud to be a part of a brand that’s disrupting the fashion wear-tech landscape. Nu Republic’s wear-tech products are bold, dominant, and awe-inspiring, embodying a trailblazing spirit that empowers self-expression” added Shibani Akhtar.
Shared Values and Vision: The collaboration is built on shared values of creativity, quality, and forward-thinking. Both Farhan and Shibani have always championed projects that push the envelope and bring fresh perspectives. With Nu Republic, they aim to inspire and empower individuals to embrace the future of fashion and technology.
Nu Republic has been leading the way in delivering cutting-edge designs tailored for Gen Z consumers. From its award-winning Transform X® earbuds to the recently launched Cyberstud® Spin-India’s first earbuds in the form of a fidget spinner-Nu Republic continues to create head-turning products for its fans.
Behind the Scenes: The decision to join hands with Nu Republic was rooted in a shared passion for music,fashion and disruption. Farhan and Shibani were impressed by Nu Republic’s vision of making high tech affordable and high style attainable.
Looking Ahead: As Farhan Akhtar and Shibani Akhtar dazzle the screen in this latest TVC with their undeniable charm, their final call out in the video- ‘You Have to Have to Have them’ infuses the scene with a dynamic energy, illuminating the irresistible appeal of Nu Republic’s cool wear-tech products.
This partnership promises to bring exciting new developments in the wear tech industry. Farhan and Shibani Akhtar, alongside Nu Republic, are poised to introduce a range of products that will redefine the way technology is integrated into daily life. Stay tuned for more updates on this groundbreaking collaboration.
–Press release
